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This year has flown by, and the advancements in marketing and design technology have been huge. As we move into next year, there are a few digital marketing trends that we're keeping our eye on. Here are the top 5 digital marketing trends that we think will be big in 2023
If there's one trend that's here to stay, it's influencer marketing. Influencer marketing is a type of social media marketing that involves partnering with influential individuals in your industry who have large followings on social media platforms like Facebook, Instagram,TikTok and YouTube.
By partnering with influencers, you can reach a larger audience than you would be able to reach on your own and create brand awareness for your products or services. Social proof when selling a product or service, it is crucial to build trust with a target audience, when someone's favourite personality vouches for your business, it creates that level of credibility.
So if you're not already using influencer marketing as part of your social media marketing strategy, now is the time to start!
Real-time messaging platforms (RTMP) such as WhatsApp, Telegram and Facebook Messenger are changing the game when it comes to collecting data. In the past, companies would have to wait months, or even years, to get feedback about their products or services. But with real-time messaging platforms, they can get instant feedback and adjust their strategy accordingly.
This is especially important in the age of the mobile devices, where people are constantly connected and always available to give their opinion or reactions. Real-time messaging platforms will become increasingly crucial as we move forward and continue to collect more granular and personal data on each customer, allowing for more effective advertising.
Email marketing is not dead, despite what some people may think! In fact, email marketing is still one of the most effective marketing tools available, particularly for small businesses and product/service launches.
Why? Because email allows you to target specific segments of your audience with highly personalised messages. Plus, compared to other channels like social media, email doesn't require a huge investment of time or money.
Once you have collected an email database from previous customers, giveaways or social media channels, it's just a mater of creating a unique value proposition and eye catching subject line. Creating hyper targeted advertisements to the people who are already loyal to the brand and interested will continue to be extremely cost-effective.
When it comes to the battle for short attention spans, all marketing professionals agree that implementing interactive content is a great approach to keep your audience engaged. Catching your target audience's attention and keeping them on your website longer by using interactive content strategies gives you time to get key points across to them before they press the back button.
By integrating clickable and expandable elements or animations, you can spice up interactive infographics, eBooks, how-to manuals or landing pages on your website. By doing this, you create a more memorable user experience.
We know better than anyone that marketing in general is becoming more and more competitive. The processes and creative demands placed on a business are immense. Keeping up with trends, strategies, AI design processes, new platforms, data, and ever-changing audience profiles is extremely difficult.
Marketing agencies such as us will form a bigger part of a business’ marketing effort heading into the future, allowing the core staff to focus on their industry and deliver the service, while the brand awareness and creative strategies are supplemented by an external team.
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