When Soonta needed to launch their loyalty program, we went all-in on creating something unforgettable. Our team developed distinct animated mascots, each with their own personality and style, to become the faces of the campaign. But we didn't stop there - we composed and produced an original soundtrack that gave the campaign its own unique beat, making the animations even more memorable and shareable.

The Creative

• Custom-designed animated characters that captured Soonta's playful spirit
• Original music composition that became the campaign's signature sound
• Eye-catching animation that brought both characters and music together
• A suite of in-store posters featuring our lovable mascots
• Social media content that got people tapping, sharing, and downloading

The Rollout
We launched the campaign across multiple channels:

• In-store displays and point-of-sale materials
• Instagram and Facebook content
• Targeted social media advertising

The Impact
The campaign resonated with Soonta's audience immediately:

• Exceeded 3,000 new app downloads
• Achieved a 9% increase in app usage
• Created highly shareable content that boosted brand engagement
• Established memorable brand characters that could be used for future campaigns
• Developed a unique audio identity through original music

By combining custom animation, original music, and strategic deployment, we created a campaign that didn't just promote an app - it created a whole new dimension to the Soonta brand experience. When you need creative that stands out and delivers results? Yeah, we've got you covered.

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