In a groundbreaking collaboration, we joined forces with Clayton Church Homes to roll out a dynamic marketing campaign for their newest aged care facility, Summer Hill, nestled in the scenic locale of Uraidla, South Australia. Through a strategic mix of innovative techniques, we played a pivotal role in driving sales and creating buzz around the charming retirement homes at Summer Hill.
Our creative team meticulously designed and deployed a series of attention-grabbing social media tiles. These visually striking graphics not only highlighted the modern and comfortable living spaces but also effectively conveyed the idyllic charm of Summer Hill.
Through compelling storytelling and aesthetically pleasing visuals, the social tiles acted as powerful teasers, generating anticipation and interest among the target audience.
Drone Footage of Summer Hill and its Surrounding Vineyard:To offer prospective buyers an immersive experience, we went above and beyond by incorporating drone footage in a comprehensive video showcasing the Summer Hill facility.
The breathtaking aerial views not only provided a bird's-eye perspective of the state-of-the-art rooms but also showcased the picturesque vineyard surroundings. This innovative approach added a touch of luxury and sophistication, setting Summer Hill apart and resonating strongly with potential residents.
Recognising the significance of a strong online presence, we crafted a bespoke landing page for Summer Hill. The page served as a digital hub, seamlessly integrating the campaign's visuals, key selling points, and a user-friendly interface.
Prospective buyers were greeted with a visually appealing and informative platform that not only showcased the unique features of Summer Hill but also facilitated easy navigation for those interested in exploring further.
We took to the streets, quite literally, with a strategically planned bus back transit campaign. We leveraged the high visibility of bus ads to reach a diverse audience in Uraidla and beyond.
The campaign featured compelling visuals from the drone footage, enticing taglines, and a call-to-action that directed potential buyers to the dedicated landing page. This multi-channel approach ensured that Summer Hill remained top of mind for those considering retirement options in the region.