When it comes to crafting the idea for a new campaign, we took Soonta to a whole new level! We identified an untapped audience within the tradesperson culture and devised a brilliant campaign that aimed to capture their attention and drive virality. We brainstormed ideas that resonated with this specific group, injecting humor, relatability, and a dash of Soonta's unique flair. By understanding their language, preferences, and pain points, we were able to create content that spoke directly to them, making Soonta the talk of the tradesperson community.

But hey, we didn't stop at just brainstorming! We meticulously planned and executed a comprehensive marketing strategy that covered all the bases. We knew that stunning visuals are key to capturing attention, so we produced professional photography to showcase Soonta's mouthwatering rolls in the most irresistible way possible. We didn't stop there though; we also brought out the video cameras to create engaging videos that highlighted the tradie pack.

To add an extra layer of excitement, we created animations to make Soonta's social media posts pop and stand out from the crowd. The dynamic and eye-catching animations helped convey the brand's energy and added a touch of playfulness to their online presence.

And hold on tight, because we didn't forget about the power of radio! We produced a captivating radio campaign that aired on Triple M, reaching a wide audience and boosting brand awareness. With carefully crafted scripts and attention-grabbing sound effects, we made sure Soonta's message hit the airwaves and stuck in people's minds.

All in all, our meticulous planning and execution of a diverse marketing strategy helped Soonta reach this new demographic. We left no stone unturned, combining the power of photography, videography, animations, and radio to create a campaign that was impossible to ignore.