When OTR needed to energize the launch of Celsius, we created a campaign that would make South Australia take notice. Our team developed a high-impact digital campaign with custom videos, animations and music that captured the drink's dynamic personality and OTR's convenience factor.

The Creative

• Two attention-grabbing promo videos with original soundtracks that matched Celsius's energy
• Custom music composition that gave the campaign its signature vibe
• A pre-launch animation to build hype
• Scroll-stopping social media artwork that popped on feeds
• Strategic ad creative that highlighted both Celsius and the OTR app benefits
• Dynamic visuals and audio that matched the drink's high-energy positioning

The Rollout
We energized multiple channels:

• Instagram and Facebook content featuring our custom tracks
• Targeted social media advertising
• Video content with original music across social platforms
• App-focused promotional messaging
• Cross-promotional content linking Celsius with OTR's convenience

The Impact
The campaign delivered powerful results:

• Successful product launch across OTR stores
• Increased OTR app downloads
• Strong engagement rates on social content
• Established Celsius as a go-to energy drink option
• Created a distinctive audio-visual identity for the campaign

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